Tag Archives: marketing

This Is How You Quit Your 9 To 5 And Become An Internet Sensation

I’m not going to sugar coat it, sell you rainbows and unicorns or tell you that becoming an entrepreneur will make you instantly rich. And I’m definitely not going to tell you that it’s easy. Starting your own business is HARD. The biggest component to success is a high-risk tolerance.

I have repeatedly struggled to find my footing, pay bills and get everything set up before finally finding a workable formula.

The business itself is easy to create. I’ve written about how to quickly set up an online money-maker for yourself. I’ve even put together some ideas and specific examples for you to help you come up with an idea.

It’s the cultivation of the business that takes time and energy. No matter how great your idea is, it will not flower by itself. You have to nurture it.

And that’s the problem. Nurturing takes TIME. Lot’s and lot’s of time, attention, care and energy.

My goal is to help you harness the digital power to make yourself money with as little effort as possible. We all know the major themes: create products, share value with people, make income. But it’s not exactly a linear process, is it?

So how do you make a relatively smooth transition from corporate employee to automated/digitized entrepreneur without going destitute?

You have to start with the middle road: freelancing.

The bottom line is this – you need time to set up your business. Most corporate jobs have schedules that don’t really allow for the type of time you need to build content, products, relationships and skills.

What I did: In the transition period between quitting my job at Longhorn Steakhouse in Atlanta, making $2 an hour, to creating my digital empire out of my office in gorgeous Santa Monica, I worked as a contracted online freelancer. I got to create my own schedule, meet a bunch of interesting people, and do something that I loved (or at least liked a lot).

And the biggest perk of all? I could charge a LOT more money.

Most corporate jobs are salaried – so they’re going to max you out and overwork you for the same pay.

Hourly jobs can be low-paying by their very nature. The more money you make per hour, the less the company wants you to work. It’s a catch-22. But as a freelancer, none of this applies to you. You set your own schedule and you set your own rates.

Inevitably, this is where the objections start to crop up:

“I have no idea what I would do. I’m not good at coming up with ideas.”

“I don’t have any valuable skills. I just have my job-specific skills.”

“My market is already saturated. There are better people doing what I do.”

“Nobody will pay for what I know when they can just teach themselves.”

(These are exact copy and pastes from fans and readers who follow my work.)

What are your skills?

There are literally HUNDREDS of things you can do that are enjoyable and that other people will PAY you for. Start thinking about where you could mine your talent for freelance skill:

  • What do people consistently ask you for help or advice in?
  • Do you have any unique skills, talents, hobbies or abilities?
  • What areas of life have you excelled to an “advanced” or even “intermediate” level?
  • What skills ideas interest you enough to learn, and then teach to others?
  • Could you work independently doing what you do now at your current job?
  • Do you have any friends with talents that compliment yours? Maybe you could team up.

My Story

Best to learn by example, I think. Here’s how I did it.

When I first started freelancing, I was working at Longhorn Steakhouse (I’m basically a steak aficionado now). I was also working for Kaplan Test Prep.

My steak skills weren’t worth much. But my Kaplan skills were. I realized that people were paying $100+ per hour for me to tutor their student one-on-one. You won’t believe how much I was making…$18/hour!

And the worst part was…I THOUGHT THIS WAS A GOOD WAGE!!

Our perceptions are skewed because minimum wage is $7.25. So we think that anything significantly higher than that is good money. The reality is, $7.25 isn’t even livable. You probably need a minimum of $20/hour to make it out here.

But when I really sat down to think about it…I just got INFURIATED.

Here I was, doing all the teaching, grading, talking, communicating with parents, driving from school to school while Kaplan just sat back remotely and took 82% of my money.
BS!!

Since I as the one with the skill, I needed to be the one making the money. I knew I could make this work on my own and cut out the middle man.

So I bided my time. I looked around, I made some calls.

I found a partner who was also interested in getting a freelance education business going. He was the consulting side, I was the teaching side. Together we knocked down doors, created classes and started making money. A lot more of it.

First, I quit Kaplan. Didn’t want any conflict of interest. Then, as soon as the restaurant started to get in the way of my new endeavor, I quit that as well.

When I quit both jobs, I wasn’t making quite as much with the new business…but the projections were giving me a solid indication that things would pick up quickly. So I just took the leap.

Chris Corey

CMO Markethive Inc

 

By:Daniel DiPiazza

Jack

Want to Be More Influential? Improve Your Social Skills

Want to Be More Influential? Improve Your Social Skills.

 Improving your Social skills is no longer a choice! It is a must if you want to be in marketing. Dale Carnegie got it right when he said that to win more friends and influence more people you need to improve your interpersonal skills.  Twenty years of research on power and influence shows that people with superior social skills are substantially more influential than people with average social skills.  These findings make sense when you realize that influence is not something you have; it’s something other people give you.  In other words, you can’t be influential with people unless they allow you to be influential with them.  So influence is in large part a function of your relationship with other people, and the rule of thumb on influence is that you are likely to be more successful if the people you want to influence know you, like you, respect you, and trust you. 

Being Known

It is significantly easier to influence people you know than people you don’t.  So go out of your way to make yourself known.  If you’re in an organization, this means increasing your visibility throughout the organization.  Introduce yourself to people.  As you get to know them, let them know who you are.  My research shows that people are who highly skilled at being friendly and sociable with strangers and building close relationships are more than twice as influential as people who are less skilled at sociability and relationship building.  People around the world instinctively understand this, which is why socializing is one of the most frequently used influence techniques globally.  If you aren’t naturally good at socializing, then this is a key skill to build.  Extraverts are often naturally good at socializing, but being an introvert is not necessarily a liability.  You may just have to try harder to do something that does not come naturally to you.

Being Liked

Sometimes, you know the person you want to influence but aren’t as influential as you’d like with him or her because of bad chemistry. Many years ago when I was younger and single a friend introduced me to a young woman, and she and I dated for a while.  She was a nice, attractive person, and we tried to be a couple but it just didn’t work.  Somehow, we got on each other’s nerves and whatever either of us said or did was somehow wrong.  There was no chemistry between us, and it wasn’t her fault or mine.  We just weren’t a good match for each other.  So it goes.  In my three decades in business I’ve had similar situations with some colleagues and clients.  Despite everyone’s good intentions, the plain fact is that there’s something about the other person each of you just doesn’t like.

I wrote in The Elements of Power(Amacom Books, 2011) that attraction can be a significant source of power, and it’s based partly on the psychological principle of liking.  We are more inclined to say yes to people we like than to people we don’t, which is why friends are more likely to do favors for each other than they are for people they don’t know.  So to be more influential, do what you can to be more likeable to the people you want to influence.  Of course, we each have whatever physical gifts (or challenges) we were born with, but you should do the best you can with what you have.  Good grooming, posture, dress, and manners go a long way toward making you more attractive to others.  In business, as well as many other walks of life, these things matter.  The same is true with interpersonal behaviors that people like:friendliness, generosity, warmth, caring, and acceptance.  When we act with these qualities, people are more inclined to like us.  Conversely, if we are pushy, arrogant, boastful, self-centered, rude, disrespectful, or otherwise annoying, people will be inclined to dislike us.  Personality is a key component of likeability.

Being Respected and Trusted

Trust and respect are largely about character, credibility, and confidence.  You build character through courage, integrity, reliability, and similar character traits; you build credibility through your knowledge, access to information, role, and reputation (of which work ethic, results, and contributions are a significant factor); and you build confidence by behaving self-confidently, achieving consistently superior results, making good decisions, and exercising sound judgment.  If you are a member of a business or professional organization, people will also trust and respect you more if you are actively involved, engaged, and comitted to the enterprise.  To become highly influential, it helps to be well-liked, well-regarded, and indispensable.

Fortunately, none of us is born with a fixed amount of power and influence.  No matter who you are, you can become more powerful and more influential, and one of the keys is improving your interpersonal and social skills.  For more tips on how to do this, see Elements of Influence:  The Art of Getting Others to Follow Your Lead(Amacom Books, 2011) or my earlier book, What People Want (Davies-Black, 2006).  Also see Dale Carnegie’s classic, How to Win Friends and Influence People, which he first published in 1936 but is still relevant today.

Chris Corey CMO Markethive

 

Parts of this article are excerpted from Terry R. Bacon, Elements of Influence:  The Art of Getting Others to Follow Your Lead (NY:  AMACOM Books, 2011).

Photo credits:  Friends in a bar: Sean Locke/istockphoto.com. Young businesswoman:  Maridav/istockphoto.com.  Business people looking at a chart:  Jacob Wackerhausen/istockphoto.com. 

Jack

SURVIVING PRISON – How to survive prison Part #3 of my 3 Part Series

SURVIVING PRISON – How to survive prison

SURVIVING PRISON – How to survive prison

 

Nothing can be more difficult for a prison inmate than walking into the penitentiary for the first time. I know, I was once an inmate in a Texas state prison. New prison offenders often experience extreme confusion, fear and anxiety. The cold sound of slamming bars and hollering echoes as correctional officers are escorting you to your cell. As a reformed ex-convict and son of a loving and concerned family who stood by me through out my 13 year sentence, I am inspired to share my knowledge of how to survive prison. I know there are thousands of mothers, fathers, brothers and sisters who are in desperate need of advice because they have a loved-one currently doing time in prison. You may consider printing out this article and mailing it to your incarcerated loved-one so that he or she is able to survive prison as I did.

ACCEPTING RESPONSIBILITY

Prison is what you make of it. It can serve as a beneficial learning experience or it can be a living hell. That's right; every inmate who walks into prison has a choice. An inmate can survive prison by simply following prison administration rules and respecting both officers and fellow prisoners. What every prison offender needs to understand is that you committed a crime. You offended another human being so in the eyes of society you are an offender and will be referred to as such by prison staff and officers. Nobody likes to be referred to as an "offender" but there's absolutely nothing you can do or say to change that fact, unless of coarse you are released from prison. Inmates who get angry of the way officers treat them need to realize that prison is designed to punish criminals, not pamper them. Ask yourself this question. If the life of your own brother was robbed by the hands of a killer, would you want correctional officers to baby the offender? Inmates who are blind to that reality and who expect royal treatment behind bars are either cold-blooded sociopaths or just too stupid to live. Not only do offenders like these (and there are many) make life harder on themselves by refusing to follow the direct orders of officers, but they make life a living hell for their loved-ones who worry about them. Inmates who whine, cry and complain over their situation are not ready to be released back into society. Society can not afford the risk of releasing back into the streets an adolescence-minded adult-criminal who may very well offend again. Prison officials have a place specifically for all problem offenders. Unruly offenders are housed in special maximum security pods reserved for dangerous high risk inmates. It is there where officers become the least of a stubborn inmates problems and it is there where one must now deal with dangerous adult gang members with rascal mentalities. So yes, you do have a choice!

TELL ME WHO YOUR FRIENDS ARE AND I'LL TELL YOU WHO YOU ARE

New inmates often feel the need to fit in. They seek friendship from just about anyone in prison. Choose your friends wisely. The least, the better. Mature minded convicts who mind their own business and follow administration rules are probably a new inmates best bet. Hang around convicts who keep out of trouble, who have productive hobbies or who go to religious services. Stay independent. You were born with two legs, not four or eight so theres no need to help fight your friends battles. A good friend is solid-minded enough to fight his or her own fight so if you come across an instigator who asks you to assist them in their conflict, avoid them.

IT'S ALL ABOUT RESPECT

Sometimes conflicts are inevitable, after all you are housed in an environment of convicted criminals of every kind. If you come across a situation where an other offender is giving you a hard time, try talking to him or her. Be respectful. There is absolutely nothing you need to prove so don't feed into their hostility. You are not a coward for avoiding a fight. You are in fact brave if you are able to approach the offender alone. Yes, make sure the offender is alone and calmly and respectfully explain to him or her that you have nothing against them and that you would like to apologize for anything that may have offended them. Trouble-making convicts are often egotistical so that may neutralize his or her aggression towards you. It is rare that this respectful tactic will not work. If it does not work and the offender persists, calmly walk away and avoid any eye contact with him or her. Ignore any insults and resist the urge to respond. It takes more will-power to resist a fight than it does to actually throw a punch. Walk away knowing that you are strong. You will one day be a free person after you serve your time.

HEAR NO EVIL, SEE NO EVIL AND SPEAK NO EVIL
Most, if not all prison fights start over gossip. Prison is boring so many offenders find that gossip is the next best thing to do. Avoid these offenders and their friends. Refraining from gossip may just save your life.

A STRONG BODY EQUALS A STRONG MIND

Exercise will not only keep your mind healthy, but it will make your body strong. Penitentiary bully's like to pick on the weak. You have nothing but time so release your inner frustrations with a lot of exercise. Avoid being a couch potato and avoid junk food. Eat the beans and greens on your food tray. Feed your mind, body and soul.

KNOWLEDGE IS POWER
Read, read and read. Reading informative newspapers, magazines and books will empower your mind. Not only will it take your mind out of prison but it will make your brain stronger. A strong brain knows how to deal with tough situations. A strong mind can see further and the further you see, the easier it is to avoid problems in prison. A well read mind knows that one day YOU will be free just like me, a man who did 13 years in prison. So let the gossiping prison gangsters and offender bully's keep the penetentiary they so desperatly want to control. They can have it! You will be free one day and no longer will you be referred to as an "offender". Life will be good. Trust me.

Chris Corey

CMO Markethive Inc.

 

Ex-Con Anonymous 1994-2007

Jack

Virtual World Part 10: Harnessing collective knowledge

Harnessing collective knowledge

Markethive's social collaboration can bring collective knowledge to bear on a problem the company is trying to solve, or to satisfy customer needs. A multinational petrochemical company needed to be able to accurately answer very technical questions about how to set up production lines for a wide range of complex intermediary products that are crucial in the production of a particular end-user product.

The ability to answer those questions, therefore, is critical to the sale of thousands of tons of the product for one of Ferrazzi Greenlight’s clients. Multiply that need over literally thousands of products, and your enterprise faces a serious complexity challenge.

Our client chose one of the best ways to handle such complexity: By establishing internal wikis (purpose-built websites containing content that can be collaboratively edited and updated) that could be constantly updated by a small army of expert volunteers within the company who document everything required to support internal and customer questions about production.

While it takes time to establish a comprehensive set of wikis – and a culture of contributing to them – companies that succeed in doing so often see internal subject matter experts vying with each other to provide the best/most complete expert information.

This is competition focused on excellence in results – a win/ win if ever there was one.

Other companies use social collaboration very effectively to tap outside experts to deliver high-quality, just-in-time services. A great example is Specialists On Call (SOC), an agency with facilities in Virginia and California that contracts with 270 hospitals nationwide.

For example, when one of the participating hospitals has a patient arrive in emergency and the doctors determine he needs to see a cardiologist, the hospital contacts Specialists On Call, and an experienced cardiologist not only speaks with the patient through video-conferencing almost immediately, she’s able to do a “virtual examination” by directing the attending clinical staff or physician to perform a number of diagnostic procedures while the cardiologist observes.

SOC claims it can cost 40 percent less than the cost of locally based on-call specialists, increase caseload capacity, empower local specialists by relieving on-call burdens, and even result in lower malpractice premiums due to its round the-clock availability and adherence to best practice protocols.

Too often, social-media collaboration is implemented in its own silo without strong business process connections.

Here’s how to maximize the impact of social-media tools on business results:

•Identify the processes that will most benefit, and pilot social media integration with those teams. Lead with these process improvement examples when you release your social media tool more broadly; that’s the main driver for the investment.

• Resist implementing social media as a stand-alone tool. Integrating it with your tools for communication, collaboration, and/or process flow ensures discussions are relevant to and can positively impact process and/or project participants.

• Explore tools that make exchanges in social media, email and other collaboration tools searchable, and filter automatically based on context. Separating social chit-chat from exchanges relevant to the project at each meeting or milestone creates a cohesive collaboration record and brings participants up to speed quickly.

 

Chris Corey

CMO Markethive Inc

Jack

Emerging Markets merge into record shattering success for seasoned entrepreneur

New Markets merge into record shattering success for seasoned entrepreneur

“With the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry”. Explained Thomas Prendergast, Entrepreneur, Internet Innovator and CEO and founder of Markethive.

“I have been an advocate for ending the business practices of buying and selling leads. And calling for an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing”. He continued to explain. “It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.” Mr Prendergast emphasized.

10 years before the Internet Thomas Prendergast ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet. “Which is why I was on the Internet almost the moment it was available to the public in 1991” Mr. Prendergast revealed.

Within years of immersing himself into the Internet, he became aware of Network Marketing. He found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported his empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.

“Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity”, Thomas Prendergast said.  As he become more aware of the MLM industry, he also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.

Mr. Prendergast continued, “My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option, ability or intentions on helping these people that just enrolled into one of their pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story”.

This became painfully clear when Thomas was witness to such a salesman, we will call him David, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people David had recently recruited into this new opportunity MLM. On that call, David told all the 1000s of listeners to go to his friend John and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.

“This was mid-1990s. I bought 100 of them costing me $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM”, Mr. Prendergast revealed.

Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.

There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.

Customer Centricity (Think Amazon):

Thomas Prendergast has been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Mr. Prendergast explained, “Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do”.

However there have been a few that moved towards the “customer centric”, but not fully; with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.

Here is the summary of Thomas Prendergast’s Customer Centric proposal for this industry.

  1. First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
  2. Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions, Amazon stores, Craig’s list)
  3. A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
  4. Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
  5. Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.

Summary:

With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!

Not today.

It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework Mr. Prendergast has discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.

Inbound Marketing:

Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.

This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network

What Is A Market Network?

“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.

“Networks” provide profiles that project a person’s identity, then, lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.

What’s unique about market networks is that they:

  1. Combine the main elements of both networks and marketplaces
  2. Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
  3. Promote the service provider as a differentiated individual, helping to build long-term relationships

Mr. Prendergast enthusiastically continued, “The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric Company”.

Thomas Prendergast summarizes it by saying, “Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail priced organically where distributors buy the product well below the market retail”.

Thomas continued saying, “I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. Buy low sell High!”

Mr. Prendergast adds credit to the story saying, “With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic”.

If this article finds you the least bit excited, curious or at least amused, we invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses (If you have not already):

Markethive (sign up or let’s be friends):
http://markethive.com/chriscorey

Valentus:
http://www.ValentusTour.com/group

Entering a phone number will assure that I will call you to enjoy a 5-10 minute chat with you. I look forward to that, BTW.

 

Chris Corey
CMO Markethive Inc.

Jack

The 7 Free Secrets of Internet Marketing

The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such Google My BusinessBing Places and  online Yellow pages. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdwordsBing Ads, however those can become costly.   

The most effective I recommend is Markethive

not only has it becaome the most powereful for marketing, it is also free. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

Chris Corey CMO Markethive

Contributor Michael Fleischner

Jack