Make More Time for What Matters Most

How to Win at Work and Succeed at Life without Sacrificing Either

If you’re like most of my readers, you’re a successful, high-achiever. You are committed to winning at work, and—equally important—succeeding at life. You strive to grow, get better, and reach your potential. You want to leave a lasting impact on your world.

But something keeps getting in the way: there just seems to be too much to do and too little time. Maybe you feel like this reader:

I feel overwhelmed. No matter what I’m doing, I feel like I should be doing something else. When I’m traveling for work, I am missing my daughter’s soccer game. When I make the game, I can hardly resist the impulse to pull my phone out of my pocket and check my email. I constantly wonder if I’m missing something important at work.

Does This Sound Like You? Be Honest:

  • Do you feel like life is coming at you faster than you can manage it?
  • Do you fear the important things are falling through the cracks?
  • Do you worry that what seemed temporary is now becoming permanent?
  • Do you wish you had a mentor to guide you along the way?

If so, you’re not alone. All of us have felt this way.

I Know How You Feel

I know what it feels like to be in over your head—to have your success outpace your ability to manage it, while still attending to the things that matter most—family, health, faith, and community.

For years, I, too, struggled to get off the treadmill. Too often, my success came at the expense of my health and my most valuable relationships.

Lives that are lived on purpose and with purpose are rich lives. Michael Hyatt and Daniel Harkavy have done a great job of laying the track to run on that allows you to accomplish both. This book is a must-read full of reminders and revelation that will open up your mind and organize your time.

DAVE RAMSEY New York Times Bestselling Author of The Total Money Makeover

As the former Chairman and CEO of a major corporation, and now as a successful entrepreneur in my second career, I have faced the reality that there’s always more to do than there is time. But I also realized the answer isn’t simply to get more done. The answer is to get the right things done.

Once I figured that out, I was able to find the balance, margin, and joy I craved.

But Life Can Be Different

Today, I am an avid blogger and podcaster. My blog gets almost half a million unique visitors a month. My podcast, This is Your Life gets 300,000 downloads a month. I am also the founder of Platform University®, an online membership site that helps people build an online Platform so they can get the attention their message deserves.

I am also a speaker and the author of eight books, including my newest, Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. I wrote it with my friend, Daniel Harkavy, Founder, CEO, and Executive Coach of Building Champions.

Michael Hyatt has much to teach us. In a world of random, often directionless lives, his life stands out as an example of a career well-chosen, time well-used, and passion deeply-heeded. Thank you, Michael, for taking time to record the lessons you’ve learned. May we learn from them the power of living on purpose.

MAX LUCADONew York Times Bestselling Author ofFearless, and Outlive Your Life

I am the founder and CEO of Michael Hyatt & Company. We are a multi-million dollar company, providing events, online training, and practical tools for high achievers.

I have been married to my wife, Gail, for thirty-seven years. We have five grown daughters and eight grandchildren. We live just outside of Nashville, Tennessee.

All You Need Is a Mentor

I would like to be your virtual mentor, helping you navigate the challenges of work and life, so that you can succeed at both.

You don’t have to continue to feel overwhelmed. And, you don’t have to choose between success in your business, and success in your personal life. You can reach your potential in all areas of your life.Here’s the test of any message: Does the author practice what he preaches? Is he the real deal? I can say with confidence that Michael Hyatt is the real deal. I’ve seen them live for years with integrity. So, he has earned the right to speak, and we’ll all benefit from listening!

JOHN ELDREDGE New York Times Bestselling Author ofWild at Heart and Beautiful Outlaw

Written by Michael Hyatt,

Kathy Keen 

Jack

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

 

The Top Five Reasons Why Articles Beat Advertising in Terms of Marketing Content

Encountering the most effective marketing techniques is now more difficult than ever before. The good news is that if you understand a few simple concepts, you will be able to gain a valuable edge over your competitors.

We often hear such terms as SEO, web design, social media and big data. Still, one concept which is overlooked is the difference between an article and other forms of advertising such as pay-per-click services. Why are articles still thought to be the best way of reaching your audience and what advantages are they able to provide? The answers may surprise you!

 

Evergreen Content

The first point to make is that many articles are considered to be evergreen in terms of their content. In other words, the information that they provide is much longer lasting than a specific advertising campaign (1). So, their benefits will last for longer. Some illustrations of evergreen articles can involve:

• How-to lists

• Reviews of a specific product

• Video tutorials

These can be much more effective to generate repeat revenue than a short-lived advertisement.

 

The Long-Tail Edge

Long-tail keywords are now very important within the world of digital marketing. First, they are able to cater to the discrete needs of the individual performing an online search (2).

Long-tail keywords are also those used during the end of the buying process. Finally, these phrases are also to rank higher within the SERP; providing better online exposure. It is much easier to fit these keywords within an article when compared to an advertisement that relies on brevity. Examples can be:

• Cheap hotels in New York City

• The best website design software for 2016

Long-tail keywords will also appear to be less “clumsy” within a content-laden article.

 

Addressing the Client

Articles have always had a rather personal edge when compared to an advertisement destined for hundreds or thousands of potential consumers.

These days, people are more fickle than ever before in terms of what they choose to read. If they feel that their needs are not being addressed, they are much more likely to move on and look for greener digital pastures.

Articles have the innate ability to target these desires and therefore, the product or service being offered tends to be more appealing.

 

The Presentation Itself

Most (not all) advertisements tend to work with a limited amount of space or text. Whether referring to a pop-up ad or a widget within a website, only a certain number of details will be observed. It can be hard to convey the main points of your product within these confines.

Thanks to modern coding techniques, articles are able to offer videos, infographics, flash presentations and numerous links to other sites (think of a good SlideShare presentation as an example here). This can be accomplished without appearing to overwhelm the reader.

 

Qualified Calls to Action

Many individuals who click on a link within a short advertisement are only mildly curious. So, conversion rates will be rather low. When this very same link is placed at the end of the article, the reader is much more likely to take action. He or she is likely to have read the entire piece; thus appreciating what you are offering in more detail. So, qualifying nurtured leads is much more of a reality.

Now, this is not to say that advertising is useless within the digital domain. We are rather pointing out that a well-presented article can have a massively positive impact without detracting from the appeal of what it is that you are offering.

Richard Tipsword
Markethive Developer

 

Sources:

1. http://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

2. http://www.wordstream.com/long-tail-keywords

Jack