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We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.
This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.
Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.
What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.
It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.
Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.
A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!
Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.
Correct response to people online trying to steal my identity. They want my personal information like my drivers Lic. to send me $26,700,000.00 in USD because someone I have never met with a name similar to mine died wealthy.
I am Ahmed Ali Al Sayegh Managing Director of First Gulf Bank in United Arab Emirates .I write
you this proposal in good faith hoping that I will rely on you in a business transaction that
require absolute confidentiality and of great interest and benefit to our both families.
In 2007,one Mr.Husson Christopher an Emirate Citizen whose surname is same as yours and has your
country in his file as his place of origin, made a fixed deposit for 36 months, valued at
$26,700,000.00 with my bank. I was his account officer before I rose to the position of
Managing Director. The maturity date for this deposit contract was 27th of September 2010.Sadly
Mr. Husson was among the death victims in the September 2009 earthquake in Indonesia that left
over 1,200 people dead while he was there on business trip.
Since the last quarter of 2010 until today, the management of my bank has been finding means to
reach him so as to ascertain if he will roll over the Deposit or have the contract sum
withdrawn. When I discovered that this will happen, I have tried to think up a procedure to
preserve this funds and use the proceeds for business. Some directors here have been trying to
find out from me the information about this account and the owner, but I have kept it closed
because, i know that if they become aware that Mr. Husson is late, they will divert the funds
for themselves. Therefore, am seeking your co-operation to present you as the one to benefit
from his fund at his death since you have the same name, so that my bank headquarters will pay
the funds to you. I have done enough insidebank arrangement and you only have to put in your
details into the information network in the bank computers and reflect you as his next of
kin.If you concur with this proposal, I intend for you to retain 50% of the funds while 50%
shall be for me.
Kindly forward your response to me.
Mr.Ahmed Ali Al Sayegh
Managing Director (Head of First Gulf Bank)
Me:Ok you need my Drivers Lic Correct
Thanks for your interest in my proposal. My initial proposal to you was to brief you on the
need to assist me so that we take advantage of the death of my former customer in the bank.This
transaction requires utmost trust and dedication from you, since you will be receiving the
funds ($26,700,000) as the Beneficiary Next of Kin to Mr Husson Roni who died on a business trip
to Indonesia in September 2009 earthquake. I am under the believe that my sharing ratio is
accepted by you, 50/50% is a fair deal. I want you to bear one thing in mind, this transaction
is 100% risk free and secured once you follow my instructions. What I have to do is just to
place your information in the bank system database as the Next of Kin to late Mr.Husson Roniand
As the Head of Operation of First Gulf Bank, placing your details in the system as the Next of
Kin to late Husson is an easy work for me. This is a very easy job with me in the bank it will
not last more than 2 to 3 weeks and the funds will be released to you.
As the Accounts manager to him , I have to take advantage of the situation to get the deposit
he has with our bank instead of the bank heads to confiscate it for their selfish use. They are
already rich because they get this type of business often and on
The information I require to commence the process is as follows:
1. FULL NAME
2. DATE OF BIRTH
4. CONTACT ADDRESS
5. PHONE NUMBER
6. SCANNED IDENTITY CARD
In receipt of the above-mentioned information, I will draft an application letter to you which
you will use to apply to an accredited Consultant to the bank of Dubai whom i shall give you
his contact details, am also sending you my bank identity card the deposit document of the
funds as a proof, But most
Importantly, I will like you to assure me that you will not betray this trust and confidence
that am about to repose on you.
Finally, I am hoping to meet you and your family as soon as we get the fund transferred into
your account for disbursement and investments purpose. I wait for your email.
My Drivers License
Frienships online can lead down many great roads and adventures. Today I am going to concentrate on a few people that I have met online. I met Thomas Prendergast back in 2009 as a result of me being a customer of his former company Veretekk. I had called in to his customer support line with a concern that I wasn’t doing something right. It was a weekend and I thought I would be leaving a message and wait for someone to contact me. To my surprise, Tom answered my call and I later found out that he was the CEO.
After explaining my frustration to Tom, and a long very friendly conversation Tom and I had a connection. Tom and I having similar back grounds and a lots in common. Tom offered to mentor me personally in SEO and internet marketing. Tom must have seen something in me that I myself had not yet seen.
He had offered to me a Platinum Control Panel free of charge to use as long as I was learning. ($500 per month) It was then that I knew Tom wasn’t offering to help me for the money, he really cares about other and their success.
So Tom and I have been friends ever since. It’s odd the relationships that you can create online. I have people that I have met through the internet and though we have never met face to face, I would consider them to be great friends of mine.
Case in point, Thomas Prendergast and I have never met in person however we are now business partners in Markethive. Kathy Keen and I met through a business venture 6 years ago, we again have never met in person and I feel that I know her very well. Kathy and I have worked on several projects since.
Michael Ralph whom I have just met the month of September, 2016 and I know already, that he and I are going to be great internet friends. Michael has many qualities that I admire about him and I see so much potential in his future regarding Internet marketing. I think he will build a very successful business. I see drive, passion, and a great attitude. Yeah I think it’s safe to say, I liked Michael right away.
I have many examples of some really great people that I have met online, so if I have not mentioned you in this post. I still love you.
Markethive allows me to connect on a much deeper level because our social network allows me to connect to all of their other social networks as well.
Chris Corey CMO Markethive Inc.
What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?
Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).
Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.
It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!
Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.
This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.
Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic.
Sometimes it is easy to get carried away with SEO though. In my opinion, the best technique is to keep it simple and apply a bit of common sense.
Most SEO plugins will take care of the common architecture related stuff for you. So in this article I will only focus on techniques that you need to do yourself (or be aware of).
I have identified and made a list of top 15 SEO practices that I tend to forget quite often. These simple SEO techniques, if practiced properly, can make a significant difference as to how my pages are ranked in the Search Engine Queries.
Chris Corey CMO Markethive
Written by: https://www.tipsandtricks-hq.com/
Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?
A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.
If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.
When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.
If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.
Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.
To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.
Inbound Marketing Tools that you can use to promote your business.
MarketHive Inbound Marketing Tools for Entrepreneurs
MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.
Below you will find some of the marketing tools you will receive once you sign up for Markethive:
• E-mail Broadcasting
• Blogging Platform
• Capture Pages
• One Click Lead Generation System
• Conference Room and a whole lot more
To learn more about Markethive and to get access to free autoresponders click on the following link:
Ida Mae Boyd
Markethive Inbound Marketing Specialist
The importance of a mentor and where to find them can be one of the most important tasks a business professional can search for in their journey towards success.
I write about growth strategy, execution & financing
Opinions expressed by Forbes Contributors are their own.
Why Mentors Matter?
Mentors or business coaches are one of the most valuable resources an entrepreneur should tap into. The idea of launching a business should no longer be a scary or daunting experience, riddled with unknowns. It should be a collaborative experience accumulating the learnings of the hundreds of local entrepreneurs who have already built successful businesses, and can help you move faster and avoid known pitfalls based on their years of experience, as entrepreneurs themselves.
And, what is great about mentors or business coaches is that they come in all shapes and sizes that can handle the myriad of topics that you may be having a problem. So, search for the mentors who are expert on your specific business size, your specific industry, or your specific business problem (e.g., marketing issue vs. technology issue), on a case-by-case basis. Unlike finding a long term person for your formal board of directors or advisory board, as I have previously written about, mentors are more like “hired guns” on one-off topics that present themselves over time.
My Experience as a Mentor
Over my career, I have had the distinct pleasure of mentoring many startup entrepreneurs. Some of that has been via formal mentorship programs at startup accelerators like Techstars, Founder Institute or Goldman Sachs 10,000 Small Businesses. And, some of it has been informal conversations along the way, while guest lecturing university students or at entrepreneurial networking events. To me, there is nothing more invigorating than being surrounded by a bunch of excited and motivated entrepreneurs, and trying to help them achieve their goals of building successful businesses. And, I am happy to contribute learnings from my career to help them get up the learning curve faster and for me to give back to the entrepreneurial ecosystem, of which I am a part.
A Mentorship Case Study
As an example, one of the startups I met needed help in structuring a strategic partnership with the leading media company in their industry to assist them with promotion and building up an audience. And, modestly, who better to help them than me, who structured a very similar media-related strategic partnership with National Geographic, while I was building explore in the travel space. Having the benefit of hindsight of cutting a strategic deal with a big media company, I have first-hand experience of what the pluses and minuses of that relationship were after the ink was signed, and it was too late to change anything in the agreement. So, hopefully, this startup can benefit from my experience, and can write a better agreement in their deal, than I did in mine.
CMO Chris Corey
Do you have superpowers? If you want to be a powerful SEO master, you need them. The good news is that, to get SEO superpowers, you don’t have to be born on Krypton or get bitten by a radioactive spider (not that there’s anything wrong with that). No, in this case you must only apply yourself and equip yourself with knowledge and tools in order to beat your competitors. Let’s talk about the SEO superpowers you should develop inside yourself:
The faster that you can respond to a lead that has tapped on one of your exclusive Free Capture Page 1 click Widgets that you have crated within Markethive the higher the chance of you closing a sale. This is best attained with a well put together set of auto responders. Whats that? You've never created a set of well written auto responder emails? FEAR NOT
Its a good thing that we have set up an outstanding default auto responder for you in MarketHive. However if you want to really turn up some heat on your own auto responder SUPER POWERS we have free workshops to help you learn the skills to do just that.
You can have a All the great SEO content in the world, if you don't follow up its all useless. We invite you to come and learn to use the most advanced inbound marketing system put together by one of the greatest team of Internet marketing so that you too can learn to be an SEO INTERNET MARKETING SUPER HERO.
CMO Chris Corey
I’m not going to sugar coat it, sell you rainbows and unicorns or tell you that becoming an entrepreneur will make you instantly rich. And I’m definitely not going to tell you that it’s easy. Starting your own business is HARD. The biggest component to success is a high-risk tolerance.
I have repeatedly struggled to find my footing, pay bills and get everything set up before finally finding a workable formula.
The business itself is easy to create. I’ve written about how to quickly set up an online money-maker for yourself. I’ve even put together some ideas and specific examples for you to help you come up with an idea.
It’s the cultivation of the business that takes time and energy. No matter how great your idea is, it will not flower by itself. You have to nurture it.
And that’s the problem. Nurturing takes TIME. Lot’s and lot’s of time, attention, care and energy.
My goal is to help you harness the digital power to make yourself money with as little effort as possible. We all know the major themes: create products, share value with people, make income. But it’s not exactly a linear process, is it?
So how do you make a relatively smooth transition from corporate employee to automated/digitized entrepreneur without going destitute?
The bottom line is this – you need time to set up your business. Most corporate jobs have schedules that don’t really allow for the type of time you need to build content, products, relationships and skills.
What I did: In the transition period between quitting my job at Longhorn Steakhouse in Atlanta, making $2 an hour, to creating my digital empire out of my office in gorgeous Santa Monica, I worked as a contracted online freelancer. I got to create my own schedule, meet a bunch of interesting people, and do something that I loved (or at least liked a lot).
And the biggest perk of all? I could charge a LOT more money.
Most corporate jobs are salaried – so they’re going to max you out and overwork you for the same pay.
Hourly jobs can be low-paying by their very nature. The more money you make per hour, the less the company wants you to work. It’s a catch-22. But as a freelancer, none of this applies to you. You set your own schedule and you set your own rates.
Inevitably, this is where the objections start to crop up:
“I have no idea what I would do. I’m not good at coming up with ideas.”
“I don’t have any valuable skills. I just have my job-specific skills.”
“My market is already saturated. There are better people doing what I do.”
“Nobody will pay for what I know when they can just teach themselves.”
(These are exact copy and pastes from fans and readers who follow my work.)
There are literally HUNDREDS of things you can do that are enjoyable and that other people will PAY you for. Start thinking about where you could mine your talent for freelance skill:
Best to learn by example, I think. Here’s how I did it.
When I first started freelancing, I was working at Longhorn Steakhouse (I’m basically a steak aficionado now). I was also working for Kaplan Test Prep.
My steak skills weren’t worth much. But my Kaplan skills were. I realized that people were paying $100+ per hour for me to tutor their student one-on-one. You won’t believe how much I was making…$18/hour!
And the worst part was…I THOUGHT THIS WAS A GOOD WAGE!!
Our perceptions are skewed because minimum wage is $7.25. So we think that anything significantly higher than that is good money. The reality is, $7.25 isn’t even livable. You probably need a minimum of $20/hour to make it out here.
But when I really sat down to think about it…I just got INFURIATED.
Here I was, doing all the teaching, grading, talking, communicating with parents, driving from school to school while Kaplan just sat back remotely and took 82% of my money.
Since I as the one with the skill, I needed to be the one making the money. I knew I could make this work on my own and cut out the middle man.
So I bided my time. I looked around, I made some calls.
I found a partner who was also interested in getting a freelance education business going. He was the consulting side, I was the teaching side. Together we knocked down doors, created classes and started making money. A lot more of it.
First, I quit Kaplan. Didn’t want any conflict of interest. Then, as soon as the restaurant started to get in the way of my new endeavor, I quit that as well.
When I quit both jobs, I wasn’t making quite as much with the new business…but the projections were giving me a solid indication that things would pick up quickly. So I just took the leap.