5 Marketing Statistics that You Should Not Ignore in 2016

 

5 Marketing Statistics that You Should Not Ignore in 2016

Have you been keeping up with the latest digital marketing trends for this year? If you are like most, it can be tough to find the time to stay abreast of the best practices and techniques to keep in mind. This can place you at a very real disadvantage and you could soon find that your organization is suffering as a result. To save time and energy, let's take a look at the top five trends which experts believe will dominate the remainder of this year.

 

Marketing Automation

According to the latest sources, marketing automation will have a 20% greater impact within the digital world when compared to 2015 (1). There are two reasons behind this observation. First, specialists are increasingly realizing that they require a greater amount of flexibility in terms of time to connect with their audiences. Automated software can help to bridge this gap. Secondly, the software itself is becoming more advanced and intuitive. For example, the free Inbound Marketing System called Markethive, is a Market-Network that has all the marketing tools you could ever need, it's a content marketer's "dream come true"!

 

Content Marketing

This trend has actually carried over from last year, and for good reason. We have always said that content is king, and these days, its reign is supreme. Generic texts and other “fluff” simply won't do the trick in 2016. Content needs to be centered around the needs of the user as opposed to the search engine. Organic content will rank higher and generate more interest; both important to increasing conversion rates.

 

Mobile-Friendly Campaigns

This is another metric that cannot be overstated. Once again, mobile-friendly architecture should really come as no great surprise. Recent figures have pointed out that there are no less than 7.19 BILLION active mobile phones in the world (2). This is higher than the population of the earth! Smart marketers are now understanding that the future of any digital campaign relies upon tapping into this massive infrastructure. Be ready to see most pages optimized for mobile phones as well as the humble app take its place within the forefront of advertising.

 

Wearable Technology

While this hardware has been around for the past five years or so, it is only recently that it has become affordable for the average consumer. From smart watches to Oculus Rift and other unique devices, it seems as if the dreams of science fiction writers are soon to become a reality. Where does wearable technology fit into the world of digital marketing? Many companies are now developing unique applications to enhance the products that they are offering. In doing so, they hope to tap into a tech-savvy demographic that represents the younger generation. 2016 is likely to be the first year in which such an approach hits the mainstream market.

 

Big Data

Better CRM and CMS systems have given rise to the prevalence of big data within the marketing world. It is now easier to interpret and implement observations such as buying habits, user demographics and location. This should all enables businesses to better target their existing audience while also expanding this audience to include a wider consumer base. However, the downside to this is that competition is likely to be quite fierce. This is the main reason why by data needs to be combined with small data in order to address the very human side of any sales campaign.

We can see that some trends are a continuation of the previous year while others could very well define the ways in which marketing campaigns are constructed into the future. Recognizing these tendencies is the first step towards developing an effective strategy while placing all of your efforts in the right direction.

Richard Tipsword
Markethive Developer

Sources:

1. http://www.smartinsights.com/lead-generation/marketing-automation/

2. http://www.independent.co.uk/life-style/gadgets-and-tech/news/there-are-officially-more-mobile-devices-than-people-in-the-world-9780518.html

3. http://www.smartinsights.com/internet-marketing-statistics/2015-vs-2016-the-digital-marketing-trends/

Jack

The 7 Free Secrets of Internet Marketing

The 7 Secrets of Internet Marketing

Businesses are spending more and more of their marketing dollars on Internet marketing. And while some aspects of Internet marketing are the same as traditional marketing, others are not. Here are seven things you need to know for your Internet marketing to be successful.

Many marketers have been shifting their marketing budgets to the web over the past few years. Marketing online allows you to target specific audiences and easily track return on investment, commonly referred to as ROI. Unlike traditional marketing methods, results of Internet marketing campaigns are almost immediate. This allows you to better evaluate what elements of your campaign are producing results and which are not. When buying online media, you must be willing to shift your marketing dollars to the online methods that produce a positive return.

To be successful at Internet marketing, you must understand the essential secrets of Internet marketing. These secrets can allow you to achieve success by finding the right audience, communicating your message properly, and leading consumers down the path to purchase. These secrets include:

1. Website Directory Listings. Before you begin any marketing campaign, make sure that the website you're promoting has been listed in the common directories such Google My BusinessBing Places and  online Yellow pages. Even if you're using a marketing page off of the root directory of your website, be sure that the primary site is listed. This ensures that prospects can continue to find your marketing pages long after you've launched your campaign.

2. Generating Traffic. In order to realize a return on your investment, you need to generate traffic to your marketing pages. There are a number of ways to do so online. Some of the most popular include Google AdwordsBing Ads, however those can become costly.   

The most effective I recommend is Markethive

not only has it becaome the most powereful for marketing, it is also free. Other methods include affiliate programs and targeted website advertising. Research other websites that have the audience you're looking for and negotiate favorable ad rates for your online marketing campaign.

3. Marketing Pages. Don't lead prospective purchasers to a generic website. If you do, potential buyers won't know what to do next. The easier you make if for prospects to take advantage of your offer, the better. Whenever creating a marketing campaign online, provide a specific page for leading purchasers to your product or service or a billboard that showcases the offer. Take the guess work out of making a purchase and more consumers will buy.

4. Testimonials. Customer testimonials are the most powerful way to sell your product or service. When consumers hear from those who have purchased and used your product or service, they gain a certain level of trust and comfort in what you have to offer. Solicit testimonials after each purchase and use those that are the most convincing to prospective purchasers.

5. Create a Compelling Offer. Be sure to offer something that no one else is currently offering. If your offer is similar to your competitors or is not very interesting, consumers have no reason to learn more. Of course providing something for FREE is often a great way to entice potential customers. Maybe it's a 3-day free trial or a free evaluation of some kind. Be creative, try something new, and measure the response.

6. Developing Trust. Before anyone will buy from you, your website or company needs to be seen as reputable. This means that consumers can purchase from you and not worry about the safety of their credit card information, personal information, or anything else being exchanged. A good method for developing trust is to purchase and display safety and reliability icons such as BBB Online, Trust-e, and VeriSign.

7. Provide a Guarantee. Nothing makes a consumer more comfortable with a purchase than offering a guarantee. Perhaps you can offer a 100% satisfaction guarantee or a money back guarantee. A guarantee is a great way ease the risk of making a purchase. If your competitors are offering a guarantee, you want yours to be equal or better.

Internet marketing is an incredibly powerful medium for segmenting your prospects and delivering targeted advertising. Online, you can easily measure you return on investment and refine your marketing campaign over time to improve results.

If you are a local business you can benefit from Internet marketing as well. Look for local directories to list your business or service. Or, you can supplement your local advertising with product marketing pages on your website. Internet marketing is more than just placing ads online, it's using the web to communicate the value of your products and services.

Chris Corey CMO Markethive

Contributor Michael Fleischner

Jack

The spy in your inbox

Technology Lab —

The spy in your inbox

One PR company—and its tracking program—creep out an Ars writer.

BY: – 11/6/2012

Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.

But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.

The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.

The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.

Invisible sprites

That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).

Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.

But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.

Sweeping for bugs

There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.

Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default.  That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.

If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.

But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.

So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.

Article originated from: http://arstechnica.com/information-technology/2012/11/the-spy-in-your-inbox/

P.S. Email tracking (spying) is done right in your face with almost all the commercial email providers.

Marketing Depratment

P.S.S. Markethive does not employ spying techniques.

 

 

Jack

1968 Has Been Rebooted

Sports and politics are colliding. On one side, Colin Kaepernick speaks out. On the other, Donald Trump’s rhetoric finds Dwyane Wade.

united games sports

Getty Images/Ringer illustration

 month ago, Donald Trump’s campaign announced it was rebooting 1968. With Nixonian gusto, Trump would push the idea that crime in America was out of control, that our inner cities were a “disaster.” The strategy reached its unintentionally comic apex this morning when Trump used the shooting death of Dwyane Wade’s cousin in Chicago for tweet fodder.

If that felt like a replay of the turbulent days of ’68, check this out:

“I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and [people] getting away with murder.”

That’s Colin Kaepernick of the San Francisco 49ers sounding like Tommie Smith and John Carlos at the ’68 Olympics. With Kaepernick subbing for Smith and Carlos, and Trump for Tricky Dick, we have our own versions of the adversaries of ’68 standing on opposite sides of the scrimmage line. The world has changed a lot since then. But our plunge into the sports-politics nexus feels eerily similar. All we need is a new Howard Cosell to interview everybody on TV.

Of the two statements, Trump’s was the least surprising. The only thing that was surprising was that he briefly deleted his tweet, and then resubmitted it with Wade’s name spelled correctly. In the new, gentle Trump campaign, this counts as a nonapology apology — or, to use Trump’s priapic phrase, a “softening.”

But Kaepernick — wow. At last glimpse, he was completing a slow fade into oblivion by losing a quarterback competition to Blaine Gabbert. But there have been signs of an itchy social conscience. Back in December, Kaepernick used Instagram to push back at Trump’s proposed Muslim immigration ban. Now, he’s staked out a position way beyond Michael Jordan’s “brave” statement about police violence, and one with more teeth than the “system is broken” speech that LeBron James and company offered at the ESPYs. Among the big names, only Carmelo Anthony — who wrote “No more hashtags” — has invested similar capital in pushing the conversation forward.

e’ve been here before — and not just in ’68. In 1996, the NBA suspended the Nuggets’ Mahmoud Abdul-Rauf for a game for not assuming a “dignified posture” during the national anthem. By contrast, today both the NFL and Niners released messages saying that, while they’d keep honoring the country, Kaepernick could assume any posture he wanted. That’s a lot of elbow room earned in 20 years.

The comparison to Smith and Carlos isn’t accidental. Players have begun to explicitly cite the ’60s ideologue-athlete archetype as one they want to emulate. At the ESPYs, Chris Paul ticked off Smith and Carlos, Muhammad Ali, Jim Brown, Kareem Abdul-Jabbar, and others as “model[s] for what athletes should stand for.” As Kaepernick said last night, channeling Ali, “If they take football away, my endorsements away from me, I know that I stood up for what is right.”

The Kaepernick story is less than a day old. But it’s already produced a happily antagonistic political sports arena. The Giants’ Justin Pugh declared that he’d stand up during the anthem. Bleacher Report’s Mike Freeman got texts from football players backing Kaepernick and football coaches and executives opposing him. The civil rights activist DeRay Mckesson nodded at Kaepernick; a sports-media entity named Ross Tucker took a whack at him. Clay Travis did a remarkable impression of Clay Travis. And as Adam Schefter noted, Kaepernick figures to get an intense reaction in the Navy-friendly city of San Diego this week. (For his part, Abdul-Rauf was booed by Bulls fans back in ’96.)

Remember last week, when NFL players were making “controversial” remarks in the preview magazines? This seems a lot more important. I don’t demand that any athlete weigh in on the news of the day, but it sure is clarifying when they admit they’ve been having the same conversations everyone has been having for the last year.

Finally, my own pet theory is that the uptick in athlete activism has inspired, or at least cleared the road for, an uptick in activist sportswriting. If memory serves, in ’96 you could find writers defending Abdul-Rauf, but they mostly stuck to strict First Amendment grounds. And on the debit side, you could also find two Denver radio idiots — at least one of whom was wearing a turban and a T-shirt with Abdul-Rauf’s picture on it — storming into a mosque and playing “The Star-Spangled Banner.”

Kaepernick has his detractors. But members of the sportswriting class have filed full-throated defenses of both his right to speak and what he said. What was true in 1968 — with Cosell, Robert Lipsyte, and many others — is true again today. An athlete’s decision to sit has given us media types a chance to take a stand.

Join United Games and Signup for Free

Jack

When Timing is the Critical Path: How Founders can Identify that a Market Network is Primed for Development

Written by Shantanu Mittal

Market Networks have been studied and defined in great detail, most notably by James Currier of NFX Guild.  (pro-tip:  If you don’t know what a market network is, read James’ post before continuing on.)
Here at Bee Partners, we have been at the forefront of investing in market networks through early investments in companies like TradesyBuilding Connected, and Vacatia, and have even seen other marketplaces in our portfolio transition towards a more market-network like approach.

I was introduced to this concept when I first joined Bee and am fascinated by its power to help startups achieve scale so quickly.

 

But how do market networks get started in the first place? What changes can trigger the creation of a market network? The answer, in my opinion, is a change in the power dynamic between the buyer and seller creates the perfect ground for a market network.

This is an insight that became clearer  when I applied  the market network concept to the healthcare industry. The healthcare ecosystem is a complex network with payers, providers, patients and pharma companies. A lot of health IT investment has gone into improving the ease and efficiency of each of the individual stacks in the ecosystem. But a huge opportunity exists in new market networks that connect these stacks. Traditionally in the healthcare industry, power has been concentrated in the hands of providers and payers. However, with millennials focus on disease prevention and transparency of health plans, we are seeing a dramatic shift in the power dynamic towards a patient centric model.

Figure 1: Number of Registered Studies Over Time

Startups have already started to take advantage of this shift in power dynamic through new market network concepts that focus on the consumer. We are seeing new market networks to help patients find the right doctors and health plans. The focus is on consumer convenience and transparency.  Market networks have created tremendous value and this shift to a consumer driven healthcare model has only just begun. With new trends like Telehealth and democratization of genomic data, we can expect to see a continued evolution of market networks in healthcare.

Another major area of healthcare that is frequently overlooked in the health IT ecosystem is the drug development network. Here too we see a potential for market networks between pharma companies that develop new drugs and hospital sites that have the ability to conduct clinical trials. And recently, we are starting to see a change in the power dynamic in this network. The number of trials being conducted has gone up exponentially in the last 10 years (see Figure 1), but the number of trial sites has not increased to such a degree. This change in supply and demand has led to clinical trial sites now gaining more power; Florence Healthcare is in the process of capitalizing on this emerging opportunity. Florence started off as a workflow software tool for the clinical sites, but saw this change in power dynamic happening and soon evolved into a market network connecting clinical trial sites with pharma companies willing to sponsor trials.  Florence solves the biggest problems at the clinical edge of the network, and by freeing those bottlenecks, helps the sponsor side too.

Fence Healthcare recently announced a $1.7M raise from leading investors including Bee Partners, Bessemer Venture Partners, Dartmouth Angel Fund and FitBit VP Will Crawford. Since launching in January, usage of Florence’s SaaS tool has grown over 150% month over month.  Ahead of the funding, Florence secured agreements with some of the biggest institutions in drug and device development: UCSF, Mt. Sinai, and Sloan Kettering’s PCCTC Cancer Research Center.

We are excited about increasing our exposure to the healthcare industry through a market network, and are thrilled to be supporting Andres GarciaRyan Jones, and Michael Kassin, MD, and their team at Florence.  For more details on Florence’s recent success, click here, and if you’d like to connect with the Founders, please let us know!

Chris Corey

CMO Markethive

 

 

 

Jack

Markethive Groups

Markethive Groups The Champion of the Cottage Industry

cot·tage in·dus·try
noun
noun: cottage industry; plural noun: cottage industries
a business or manufacturing activity carried on in a person's home.

Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme.

Unlike Facebook, Groups is the center of all the tools of the system. Let’s start with the blogging platform.

  1. The Group blogging platform is a unique platform published to from the group members who choose to publish to that platform. The Markethive blog system also utilizes plugins so that content can be directed to one or more WordPress blogs.
    This allows you to build a team of marketers all working together for a common cause contributing content for the Markethive blog platforms and WordPress distribution (reach).
     
  2. SEO Backlinks management is another group function where the group organization utilizes the Backlinks system to build white hat links for specific campaigns.
     
  3. Co-op Advertising Campaigns Financing: Press releases, Youtube video ads, Facebook Ads, Google ads can easily be financed with an internal co-op campaign.
     
  4. Membership Management Reports: As Admin, you can review activity reports for the members in your group. Login activity, blogging in the group, Backlink activity, Massaging responsiveness, etc. Allow decisions based on activity to determine ejecting non responsive members.
     
  5. Rotators: Used to distribute traffic coming to the Group blogs, or Co-op traffic to designated sites or capture pages. Or distributed traffic for any reason. Similar to the Co-op campaign is the ability to acquire leads, customers or distributor in a co-op function and distribute the leads, customers, etc. accordingly.
     
  6. Asset Map: A management system whereas displays the relational connections between, capture pages, profile pages, blogs, social networks, press releases etc.
     
  7. Group Messaging: Communication with your group members is well managed with the group function messaging system.
     
  8. Replicating PDF documents:

 

A Markethive group is like a Cottage Industry. You can use Groups to build a startup business, a professional service, a power network marketing team, nothing like it before, like building a startup service with no overhead. This is the promise of the new Market Network (contrasted to the old Social Networks) That is exactly what Markethive is.

Case in point: Chris Corey, Annette Schwindt, Stephen Hodgkiss and I have formed a new corporation called Wavefour Inc. This corporation is negotiating a marketing campaign with a new client that is hiring us to run an agent acquisition, reach, Craigslist, capture page campaign, having the potential to create over $500k for us when we reach target. This is exactly why we built Markethive, a market environment designed to incubate, support and enable small, moderate and large business.

And Markethive Groups is the epicenter of all of this. Welcome to the new Market Network of the future. Markethive!

Marketing Department

Jack

Advantages and Disadvantages of Social Networking

Advantages and Disadvantages of Social Networking

In today’s techno technology-obsessed, social media and networking have become an intricate part of daily life. Social networks are websites and phone apps that allow people to create a personal profile, upload pictures of their life, update their status, and share information. These are very powerful mediums that have the ability to cause some great things, as well as some very bad things, to happen. Let’s look at all of the pros and cons surrounding social networks.

The Advantages of Social Networking

1. Staying In Touch
As we grow older, friends, family, and people that we knew, move away and it is very easy to lose touch with them. With social networks, this problem is essentially solved. It is extremely simply to find people on social sites, and once you do you can add them to your friend's list and always be able to instantly communicate with them, as well as keep up with what is going on in their life.

2. New Connections
Meeting people can be difficult when the internet came around the dating world changed completely to try to fix this problem. Social networking is possibly the number one way that people met new friends or romantic partners in today’s society. Profiles and interests allow you to “pre-screen” a person beforehand to see if there are any deal breakers.

3. Aids In Criminal Cases
Whether people are aware of it or not, what they post on social media can very easily be used against them if they were to get in trouble with the law. Someone who is selling drugs, and may be posting about it on their social networks, can be caught in this way. This also applies for someone who gets caught drunk driving and was posting pictures of them at the bar moments before.

4. Gives Shy People An Outlet
Communication doesn’t come naturally to many people. If someone is very reserved or shy in their normal day to day life, social networking can be an outlet for them to share their ideas and thoughts with other people in a comfortable environment.

5. Connecting Kindred Spirits
Finding someone who is interested in all of the same things that you are can be tough, especially if you are interested in something unique. Social networking allows you to connect with entire groups of people who are interested in the same things as you, helping to grow friendships and enrich lives.

The Disadvantages of Social Networking

1. Cyber Bullying
Bullying has been a problem among young people, and even adults, for as long as we can remember. However, when social media came around, this bullying was taken to an entirely different level. Cyber bullying is when a person is continuously bullied through online accounts. Cyber-bullying is such a problem because it can be 24/7 harassment, and it can also be done anonymously.

2. Misinformation Spreads Like Wildfire
Social media has become the number one source of news and information for the majority of people. I know this may sound scary, but I assure you, it’s true. People will read something and immediately take it as truth, and spread this information on to their friends, and so on and so forth. This can cause major falsities to taken as real life headlines.

3. Easy Prey
People are always “checking in” with their exact locations on social medias, advertising where they work, and providing much more sensitive information. Predators, such as rapists, can also obtain this information and easily identify where they can find you at any given time. This is a large danger. The danger is also spread on to the children, who may not have much of a clue of who is okay to speak with and who is not.

4. Less Real Life Interaction
Twenty years ago, if it was someone’s birthday you went and saw them in person, or sent them a birthday card. Today, however, we simply write a quick little message on their Facebook wall and leave it at that. All of the interactions that we have with people have become incredibly in personal.

Important Facts About Social Networking

  • 28 percent of all news is obtained through social media websites.
  • The average person spends nearly 4 hours a day on social networking websites! That’s a whole lot of time.
  • There are currently 1.19 billion users registered on Facebook.com.
  • 80 percent of all the “Pins” on Pinterest are actually just repins.

Chris Corey CMO@markethive.com

Jack

What is Cryptocurrency?

A cryptocurrency is a medium of exchange like normal currencies such as USD, but designed for the purpose of exchanging digital information through a process made possible by certain principles of cryptography. Cryptography is used to secure the transactions and to control the creation of new coins. The first cryptocurrency to be created wasBitcoin back in 2009. Today there are hundreds of other cryptocurrencies, often referred to as Altcoins.

Put another way, cryptocurrency is electricity converted into lines of code with monetary value. In the simplest of forms, cryptocurrency is digital currency.

Unlike centralized banking, like the Federal Reserve System, where governments control the value of a currency like USD through the process of printing fiat money, government has no control over cryptocurrencies as they are fully decentralized.

Most cryptocurrencies are designed to decrease in production over time like Bitcoin, which creates a market cap on them. That’s different from fiat currencies where financial institutions can always create more, hence inflation. Bitcoin will never have more than 21 million coins in circulation. The technical system on which all cryptocurrencies are based on was created by Satoshi Nakamoto.

While hundreds of different cryptocurrency specifications exist, most are derived from one of two protocols; Proof-of-work or Proof-of-stake. All cryptocurrencies are maintained by a community of cryptocurrency miners who are members of the general public that have set up their computers or ASIC machines to participate in the validation and processing of transactions.

History of Cryptocurrency

bitcoin stack

The first cryptocurrency was Bitcoin. Bitcoin was created in 2009 by a pseudonymous developer named Satoshi Nakamoto. Bitcoin uses SHA-256, which is a set of cryptographic hash functions designed by the U.S National Security Agency. Bitcoin is a cryptocurrency that is based on the proof-of-work system.

In April 2011, Namecoin, the first altcoin, was created to form a decentralized DNS to make internet censorship more difficult. In October 2011, Litecoin was released and became the first successful cryptocurrency to use scrypt as its hash function rather than SHA-256. This gave the general public the ability to mine for litecoins without the purchase of specific hardware such as the ASIC machines used to mine Bitcoin.

Litecoin began receiving media attention in late 2013 – reaching a market cap of $1 billion.Ripplecoin, created in 2011, was built on the same protocol as Bitcoin but services as  a payment system – think of it like a Paypal for cryptocurrencies that supports any fiat currency, cryptocurrency, commodity or even frequent flier miles.

Cryptocurrencies & Market Capitalization

Bitcoin is the largest cryptocurrency in both market capitalization, volume, acceptance and notoriety, but it’s not the most valuable coin. NEMstake, while only having a market cap of $1,116,720, trades at $1,117 a coin. Looking at the market cap, Litecoin takes second place after Bitcoin with Ripple close behind.

One coin that you are more than likely familiar with is Dogecoin. Dogecoin ranks, on average, thirds in trading volume, but has a relatively low market cap – ranking number six in the largest cryptocurrency.

hashWhat is a Cryptocurrency Hash?

Cryptocurrency mining power is rated on a scale of hashes per seconds. A rig with a computing power of 1kH/s is mining at a rate of 1,000 hashes a second, 1MH/s is a million hashes per second and a GH/s is one billion hashes per second. Every time a miner successfully solves a block, a new hash is created. A hash algorithm turns this large amount of data into a fixed-length hash. Like a code if you know the algorithm you can solve a hash and get the original data out, but to the ordinary eye it’s just a bunch of numbers crammed together and remains practically impossible to get the original data out of.

SHA vs. Scrypt

While Bitcoin and a several other coins are mined using SHA-256, Litecoin and many other coins, use Scrypt. This are the two major hashing functions, but several different kinds exists and are used by other cryptpcurrencies such as scrypt-N and x11. The different hashing functions were adopted to answer concerns with the SHA-256. Before, individuals were able to mine Bitcoin with their GPU’s, which require a large amount of energy. But as Bitcoin grew in popularity, ASIC SHA-256 machine were built which  made GPU mining obsolete.

To give you an idea of just how powerful these machines are, a mining rig running 4 GPU’s would get a hash rate of around 3.4 MH/s and consume 3600kW/h while an ASIC machine can mine 6 TH/s and consume 2200kW/h. This effectively killed GPU mining and left many individuals worried about the security of the network. With less individuals being able to profitably mine from their home computer, the network become less decentralized. Scrypt mining was implemented with the promise of being ASIC resistant due to the memory problem it introduced.

Scrypt hashes require lots of memory, which GPU’s are already designed to handle and ASIC machines were not. However, Scrypt mining require a lot of energy and eventually scrypt-ASIC machines were designed to address this problem. At this point Litecoin consideredchanging their proof-of-work function to avoid ASIC mining. Scrypt also taut that their proof-of-work is much more energy efficient than SHA-256. Bitcoin blocks are solved at a rate of 1 per 10 minutes while Litecoin blocks are solver at a rate of 1 per 2.5 minutes.

securityCryptocurrency Security

The security of cryptocurrencies is two part. The first part comes from the difficulty in finding hash set intersections, a task done by miners. The second and more likely of the two cases is a “51%” attack“. In this scenario, a miner who has the mining power of more than 51% of the network, can take control of the global blockchain ledger and generate an alternative block-chain. Even at this point the attacker is limited to what he can do. The attacker could reverse his own transactions or block other transactions.

Cryptocurrencies are also less susceptible to seizure by law enforcement or having transaction holds placed on them from acquirers such as Paypal. All cryptocurrencies are pseudo-anonymous, and some coins have added features to create true anonymity.

 

Cryptocurrency Legality & Taxes

Taxation

Bitcoin Taxation

While cryptocurrencies are legal in most countries, Iceland and Vietnam being an exception – Iceland mainly due to their freeze on foreign exchange, they are not free from regulations and restrictions. China has banned financial institutions from handling bitcoins and Russia, while saying cryptocurrency is legal, has made it illegal to purchase goods with any currency other than Russian rubles.

In the U.S., the IRS has ruled that Bitcoin is to be treated as property for tax purposes, making Bitcoin subject to capital gains tax. The Financial Crimes Enforcement Network (FinCEN) has issued guidelines for cryptocurrencies. The issued guidelines contain an important caveat for Bitcoin miners: it warns that anyone creating bitcoins and exchanging them for fiat currency are not necessarily beyond the reach of the law. It states:

“A person that creates units of convertible virtual currency and sells those units to another person for real currency or its equivalent is engaged in transmission to another location and is a money transmitter.”

Miners seem to fall into this category, which could theoretically make them liable for MTB classification. This is a bone of contention for bitcoin miners, who have asked for clarification. This issue has not been publicly addressed in a court of law to date.

Cryptocurrency Services

There are a host of services offering information and monitoring of cryptocurrencies.CoinMarketcap is an excellent way check on the market cap, price, available supply and volume of crypto currencies. Reddit is a great way to stay in touch with the community and follow trends and CryptoCoinCharts is full of information ranging from a list of crytocoins, exchanges, information on arbitrage opportunities and more. Our very own site offers a list of crypto currencies and their change in value in the last 24hrs, week or month.

Liteshack allows visitors to view the network hash rate of many different coins across six different hashing algorithms. They even provided a graph of the networks hash rate so you can detect trends or signs that the general public is either gaining or losing interest in a particular coin.

A hand website for miner is CoinWarz. This site can help miners determine which coin is most profitable to mine given their hash rate, power consumption, and the going rate of the coins when sold for bitcoins. You can even view each coins current and past difficulty.

Chris Corey

CMO Markethive

Images from Shutterstock

Jack

Customer Centric Ideas for Network Marketing…Why the MLM Philosophy Sucks

Let's Face it…MLM Philosophy Sucks!

Have you ever wondered what it takes to reach the top of a network marketing company and be able to stay there for years on end? The Answer is a customer centric approach. 

Network Marketing has been growing so rapidly over the years that the culture within has forgotten what is truly important to this type of business. I'll give you hint it – This has nothing to do with how many distributors you have on your team..

For years people have told me to focus on getting other distributors for my network marketing business. That is what I did…that is what I focused on for so long. Over time, I realized that distributors come and go…It's part of the business.. making this industry a constant uphill battle to reach the top of an organization. As distributors, we tend to buy overpriced products on autoship that we do not use and are not passionate about at all. 

Most of the products I have tried in the past are nothing but a hoax. They never did what they were promoted to do. However, every once in a while a new network marketing company arrives with reputable products that are sold in bulk under wholesale giving the distributor resell rights for a return profit and leverage in the market place to run a successful business that is always in the "Green". 

This image above is the typical culture that exists when anyone thinks of Network Marketing or MLM opportunities. How many times have you and your downline made jokes about this? This is the exact type of thinking that drives distributors away from a business opportunity. 

 Those who focus on distributor recruitment are doomed to fail!

 The number one goal of every type of business since the beginning of time has been customer acquisition. The ability to acquire and retain customers throughout the lifespan of the business. The vision my group of network marketers has is to have more customers than distributors at all times. This cam be dome very easily if you work with the right company as we are doing right now. We buy into the company with a business builder pack for $499. This qualifies everyone at the Ruby level and allows us to effortlessly buy and sell our products in bulk on a montly basis while continuing to have a positive cash flow. 

Customer Centric Ideas For Network Marketing

Our distributor team is individually gaining 16 potential customers every month using this method. What does this mean…Volume…lots of Volume…which means faster rank advancements in the company.

As we sell product to our customer base, we speak with our warm market of other network marketers and ask them if they would be interested in this new approach to work as a united team in the industry building this customer centric business model. We work together to build our downlines deep, not wide. So what drives our team to success? Well, first thing is "Hard Work". 

Hard work is required no matter what you do in life to reach success. We run a business; therefore we all work and we work we the other people who work too to help them grow and earn more money. Those who do nothing get left in the dust. We reward people who work by helping them build their team. Network marketing is all about helping other business partners succeed with their own business as we provide the highest level of service to our regular customers. 

Have you been involved in Network Marketing before?

How long have you been involved in the industry?

How many companies have you been with? 

Are you open to looking at any other good business opportunities the focus on a customer centric approach?

Are you open to learning a whole new way to build a business that will keep your autoship reselling for a profit while recruiting hard working distributors to join the team? 

If your answer is "yes" to the last two questions then I would like to test your work ethic and see if you would be a good qualifing fit for the team. 

Join me at Markethive – Market Network for Entrepreneurs. Set up your account as an Alpha Trailblazer (free), then set up your profile page. Once that is done I will connect with you through social media (facebook, linkedin etc.) to exchange phone numbers to discuss our business opportunity and ask you to join the business group within Markethive. We must go through some steps just like a job interview to find those individuals who really qualify. 

We are real business people who want to make sure that the people who join our business will be "All In" with this business which requires the purchase of the business builder pack within our organization. You are going to need Markethive to promote your business online. There is no other Inbound Marketing Platform on the internet as powerful as this one. And it costs nothing…The tools inside are free…The top competitor to Markethive is Pardot or Marketo which costs $1000's a month to use..

Benefits of Joining Our Business at the Business Builder Level:

There are several reasons why we do this. The main reason is you as a distributor on our team will be ranked as a "Ruby" with our company which will qualify you for higher commissions meaning you will advance with the company very quickly. You will also have enough product on hand to resell for profit and acquire 16 new customers each and every month.

Additional perks: You will be given a network marketing recruiting system FREE. I will waive your purchase fees. You will always have other network marketers to contact and ask if they are interested at looking at this new business movement that is directing the network marketing culture into a customer centric culture.  We are also willing to give those individuals who purchase the business builder pack ($499); at the Ruby level, the affiliate rank in markethive as an Alpha Entrepreneur!

The Alpha Entrepreneur Affiliate Rank is valued at $5000! this is how commited we are to your success. 

I want to make sure that the same level of support I give my customers is also applied to my business partners. This will always be the case as long everyone is working hard and putting in the effort to build their business. 

For myself and team, we look forward to seeing you be a part of this customer centric movement! 

Sincerly, 

Steven Cavan

Markethive Alpha Founder- Legacy Member 

Ruby Team Leader 

Skype: Steven.Cavan 

Jack

Market-Network: A New Type of Business Model

Market-Network: A New Type of Business Model

Social network. Marketplace. SaaS. These buzzwords are no longer synonyms of massive business opportunities.

The gold rush has already happened.

But a new business model has emerged.

Market-networks are hybrid animals: part social network, part marketplace, part SaaS. [1]

It’s a social network. Professionals use profile pages to showcase their work and demonstrate their credibility. They also connect with each other and build relationships.

It’s a marketplace. Professionals come online together to find other parties with whom they can do business.

It’s a SaaS tool. Professionals use the tools on the top of the marketplace to negotiate, do the job, or manage the paperwork.

Social networks are designed to connect people. Marketplaces are built to sell simple products and services at scale. SaaS tools are here to make your job easier.

Market-networks focus on more complex services; the types of services that are not easily scalable and require more human collaboration. [1]

So get your pick-axe and prepare yourself for the next gold rush.

Think about the number of opportunities in M&A, scientific research, construction, management consulting, marketing, media production…

[1] Thanks to James Currier for sharing his thoughts on this emerging business model.

[2] Here are a couple of examples:

AngelList is a market-network.

It’s a social network for startups and investors. It’s a marketplace where business angels can find startups to invest in and startups can post job openings. It’s a SaaS tool that helps business angels create syndicates and startups get introduced to business angels.

Contently is a market-network.

It’s a social network for freelance writers. It’s a marketplace where companies can find writers to create content—articles, eBooks, and other kinds of marketing collateral. It’s a SaaS tool that helps content marketers organize their editorial calendar, manage the writers’ work, and track the performance with analytics.

Article originated here:
https://boostcompanies.com/market-network/

Meet Writer Guerric

Guerric de Ternay is an entrepreneur
and digital & marketing strategist. A large
chunk of his work focuses on behavioral
science, customer experience, and digital
strategy. His passion?
Helping people and businesses level up.

 

 

Jack